You’ve got your business off the ground and you’re finding that you’re still a little off balance – you are working 100s of hours a week and you’re tired and you’re drained – do you know that feeling? If this is you then you are probably ready for a re-brand.
From experience not a lot of businesses truly understand the real impact of branding and what it can have for them as a business and also as a person. Branding alone can completely transform your business from being mediocre to the top of your competitor’s game.
You want to raise your prices
Raising your prices means that not only are you gaining a larger profit but you can also reduce the amount of hours that you’re working – therefore, recharging your batteries and giving you more energy to focus on other things (life, family, driving your business forward…) If you are looking to raise your prices then you should always think about re-branding, set yourself away from how your business used to be (working x amount of hours for free or next to nothing) and start allowing others to view your business as a serious, well, a serious business.
You now have a set style and ideal client
You style may have completely transformed from when you first launched – I started off as being rustic and my target clients were both male and female. I realised that this wasn’t me and it also certainly wasn’t the style that I was evolving into. I decided to change my branding to suite the female creative entrepreneur and voila! I started to attract the clients that not only I wanted but also that I enjoyed working with too. So if your style is completely different to your branding then you should start to think about a re-brand.
You’ve never worked with a professional brand expert
Okay, okay, I get it, we all have that friend who is a great illustrator or you have figured out a way to pop some graphic elements together with a nice font – and yes, you’re quite right, it kind of works. But that is where it ends. It kind of works. I’m going to be brutal here – a brand expert truly gets to know you and your brand, we dig deep into the core of your business and we use our expertise to pair colours, fonts, textures and graphics together to create branding that is both unique, professional and of something that truly represents your brand. Please don’t get me wrong though – it is not to say that we cannot use the illustration or the font that you have fallen in love with.
If these points resonate with you, please drop me a message to discuss how we can really bring your brand to life.