A brand audit is a clear analysis of what you need to do in your business in order to reach full potential – they aren’t digs on your brand they are simply a way for you to have a second pair of eyes on your business to delve deep into the core (and to also give you very honest and concise methods to develop upon). Here I give 3 reasons why you need a brand audit for your creative business.
1: You Are Not Attracting The Right Clients
Do you find yourself working day and night to ensure that your business is successful but something is still missing? Or maybe you are still not attracting the right clients for you. Or it could be that people are filling their carts with your products or services and they are then abandoning their carts, leaving you feeling flummoxed as to what it is that you’ve done wrong.
2: You are feeling a little lost
You know what? It is completely okay to be feeling a little lost within your business, as long as you then begin to take the action from it. Sometimes we can end up spiralling and before we know it, we’ve lost our mojo and our business sense! Having a second set of eyes upon your business and looking to see your strengths that you can build upon can really help to take the stresses and pressure away from you. With simple, clear and concise actions you’ll be left feeling like you OWN your business again, as opposed to your business running you!
3: You are fully booked… but close to burnout
You’re fully booked – that’s amazing right? It can also be the devil in disguise too. If you’re feeling close to burnout it could be that your current pricing model is too low or the product/service offering isn’t priced accordingly. Having a brand strategist audit your business from the inside-out will help you to get together a clear strategy that will work for YOUR business.
With all of this in mind and you’re thinking ‘this is me’ you can book one of my brand audits for $247. You will receive a ten page brand audit that will go through everything from your social media through to your branding and your pricing model. You can easily turn your business around – and get the price that you paid for the audit returned ten-fold.
Sophie xo
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