All you need is a logo right? Right? No! Completely wrong. Your wedding business needs at least 4 logo variations in order to create a unique and luxury bridal brand.
When starting you’re more than often told to just get yourself out there and you’ll also perhaps feel the big rush and needs to just get a logo. I know, because I’ve been there. Excitement takes over (or sometimes overwhelm too!) and you go across to Etsy or Canva and get a bog standard logo design. It works for you within that moment but what you’ve perhaps already started to realise (because you’re reading this post) is that a bog standard logo isn’t quite cutting the mustard for you right now.
You see, with just a logo, you will struggle to really visually market yourself. Noone wants to see repeat logo designs upon their instagram feed.
So, I bet that you’re sat here reading this and thinking – surely I don’t need a huge list of logo variations and actually, what even are they? Within this blog I will show (and tell) you exactly what 4 logos variations you needs for your wedding business and how to use them.
1: Primary Logo
First up is the primary logo. This will be your focal and more than likely most used logo design. It will usually be rectangular in shape and it’s done like this for a reason. Have you ever wondered why you can’t read someones circular logo design within their website header? It’s because for website design you predominantly need a rectangular logo so that it fills the header proportionately. Your primary logo will also be used for large format printing – think wedding fairs and events, banners etc.
2: Secondary Logo
Your secondary logo doesn’t have to be rectangular, it can be vertical or more square in design too. Your secondary is sometimes only the wording (known as a word mark) and is more simplified. You can use your secondary logo within your websites mobile navigation or where you may need to resize and make the logo smaller to fit somewhere.
3: Brand Submarks
This is potentially my most asked question.
“What are submarks and why do I need them?”
Your submarks are another variation of your logo that are more simplified or can be used within different spaces. Submarks are often used within social media circles and you will more often than not receive a submark that is circular in shape specifically for this. A submark can also be initials or just the illustrations. They’re a visual representation of your brand and can be used across your website, social media, printed brochures etc. Submarks add more of an identity to your brand and prevent you from becoming underwhelmed with lack of branding material to use for specific projects.
4: Brand Patterns and Textures
Brand patterns and/or textures are often missed out but are really important for your wedding business. Think packaging materials, social media background imagery and even page breakers within your website. Your brand pattern will often become an immediate representation of you when used well.
So, I hope that this blog helps to you feel a little less overwhelmed with the branding process and also of where to use your branded collateral. These are just the miminum of 4 logo variation that your wedding business needs. Remember that you want to get your clients at every touchpoint and the way to do that is to be as unique as possible and become memorable. Your branding will help you to create a luxury bridal brand and once you have more than just a logo you’ll start to become more and more memorable.
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