Gosh! You’re probably here because you’re feeling very overwhelmed by the millions of font choices available, let alone the styles and what they represent. If you’re reading this then there’s every chance that you’re about to rebrand you luxury wedding business and you’d like to know what fonts will represent your brand personality the most.

First up, let’s begin with font styles and how they appear to you and I visually:

Serifs

Serif fonts have a line or a stroke attached to the letters. These are called serif typefaces and will form a part of a serif font family. Serifs are often very elegant and fonts and can add a touch of luxury to your brand. Serif fonts are the more ‘formal’ of the font styles available and it is why a lot of luxury brands use these within their main body texts.

Sans Serif

Sans serif fonts are the same as serif but without the line or stroke attached to the letters. They came in within a survey as the top 70% font choice for a luxury brand. Sans serif fonts are clean and minimalistic; therefore they very easy to read. Sans serifs can feel more engaging than other fonts and they also portray honesty as a brand personality when used within your brand identity.

Script

Now, everybody loves a beautiful and elegant script font but you can also go VERY wrong with it too! Script fonts aren’t always easy to read and therefore, I’d steer away from using them within your primary logos. Script fonts are best used as sub-heading fonts and email signatures. You can also use them for monograms but just ensure that they’re clean enough to read (you don’t want to confuse your audience). Script fonts are very feminine and will showcase this within your brand personality. They are also a more personal touch to use within your brand.

Slab Serif

Slab serifs are really similar to Serif fonts but the stroke may be thicker or to more of an angle. Slab serif can be more modern in feel and will therefore give connotations of a strong and confident brand when used within logo designs. S

Italics and Capitalisations

Italics are a great way to add warmth to your branding however, like with scripted fonts, use these sparingly. Don’t use these within longer paragraphs and sentences however, you can add italics to tag lines or as your main logo design.

Capitalisations are great to use within logo designs for your wedding business but just like italics, don’t go overboard with them because you don’t want people to ‘assume’ you’re ‘shouting’ at them. Capitals portray a strength and a power to your brand and can also be used within your logos or taglines.

Whether you’re working with a brand designer or you are DIY’ing your logos these tips on font psychology will help you to better understand how to place fonts to represent your brand personality.