Knowing when to rebrand is quite a difficult decision to make within your wedding business – it’s also one not to take lightly and here I have 5 signs that you’re ready for a rebrand.

So there are usually quite a lot of red flags that are visible to know when you are ready for a rebrand. The problem is, you’re too busy working ‘in’ or ‘on’ your brand that it isn’t always so clear to the eye.

Don’t get me wrong, as a brand and website designer it’s taken myself a fair few tries to get it right. In fact, I think that I have possibly rebranded 4 times over the course of my business. I’m also not at all ashamed to say this because it is a part of the growth process: nailing your branding to attract your dream clients.

Here I am going to tell you the five signs that you’re ready for a rebrand of your wedding business:

1: You are embarrassed to show anyone anything visual to do with your brand

Eek! This is a really obvious one but if you are too embarrassed to show anyone your visual identity how are you to push your business forward to potential clients? You need to feel proud as punch of your branding and/or website and you need to be able to showcase it off to the world with ease. In fact, you need to be able to plaster it everywhere.

2: You aren’t attracting the right people

I’ve been here too and it really sucks right? You work your arse off and you KNOW you have exactly what it takes and your business model is incredible but something isn’t right. You just aren’t attract your dream clients and it feels a bit… shitty to put it bluntly.

A rebrand will help you to start attracting the right people. Let’s think about this now from a visual perspective. If you’re selling a ‘luxury’ product or service and your logo has been seen before upon other businesses or your website is a standard Wix build with the Wix logo smeared across the header. . . you simply won’t attract the high paying clientele that your business deserves. Visually, the logo of Wix is off-putting and when people pay premium prices they then expect a premium one-of-a-kind service. Not a cookie-cutter replica of others.

3: You’ve used Canva for your logo

Now, I understand completely why you have done this but there are some serious restrictions with Canva. The number one being that you won’t own your logo as it is owned by Canva. So now I ask, what use is a logo that you don’t physically own the copyright to? Especially if you’re a luxury brand.

4: You’ve been in business a while and you’re starting to see some growth

This is a normal process to go through and like I mentioned above, I’ve done it myself! When you see growth within your business (usually within the 2 year mark) you will want to start upping your visual identity. Growth also means a bit more savings in the business account and you can then begin to afford to outsource your branding to an expert. Growth within your business will also mean changes for better – sometimes it means your ideal client has completely changed to when you started your business journey and other times it could mean that you’ve bought a new premises and your branding needs to be changed into signage. There are many ways that your business can grow and when it’s time to think about your rebrand do it in a way that you can then have a timeless identity, one that will then stand the test of time.

5: You don’t stand out within a saturated market (I’m looking at you as wedding businesses and creatives!)

This one is HUGE! You absolutely HAVE to have a unique identity and you HAVE to stand out. Saturated markets doesn’t mean that you’ll never get there. It doesn’t mean that you’ve failed (usually why people give up before the two year mark!) It simply means that you’ve to think outside of the box for your branding and visual identity. Think about every brand touch point that your buyer goes through. . . do you stand out and is your branding cohesive to this?

Are you unique in your logo design?

Does your website resonate with your audience?

How does your logo look in comparison to your competitors?

What makes your competitors different to you?

Have a think about these questions because you need to have an identity that serves you, your audience but most importantly it needs to be something that you’re passionate about shouting from the rooftops ‘this is my identity’.

Visual identities should make you feel powerful and they should bring you the confidence.

Your branding and website design should do the work for you. Not the other way around.

Trust me, you’ll be surprised at how much things change within your business if you start thinking about a new identity .