Ah! I’m so excited to share with you the full brand launch for fine art wedding photographer, Natalie Lucy. Natalie came to me because she was feeling tired of her old logo and it wasn’t drawing in the audience that she wanted to reach. Natalie was also about to up her pricing and so she needed a rebrand to represent this.

Natalie’s logo no longer aligned with her ideal clients and it was also generic in design. This meant that she felt like she didn’t have the confidence to reach the high end wedding market. We worked together to create a logo that had a bespoke monogram as well as customised fonts to ensure that she was the only brand with that particular logo. Natalie specified that she didn’t want to have illustrations with her branding but instead she wanted a modern take on timeless design.

Natalie still wanted her brand to be in touch with nature and so we chose a neutral colour palette with soft earthy tones and a dark contrast of blue.

From the logo design we then worked upon creating a luxury brochure and proposal for Natalie. This is to ensure that her brand flows through every touch point and allowing her ideal clients to visually see that she’s a luxury brand. It’s important to know that brand assets aren’t just the logo.

By having a rebrand Natalie can now reach her ideal clients within the luxury wedding industry with ease. Her logo now aligns with her values, her messaging and also her beautiful imagery too!

Let’s get started on your rebrand just like Natalie did!