I’m really excited about this brand launch for luxury homewares brand Leyora Home after working with owner, Charlie for nine months.

Initially Charlie came to me because she wanted a bespoke illustration to transform her candle making business. However, after some careful thought she realised that she needed more than just a bespoke illustration; she needed a full visual identity.

I designed and illustrated a full logo design with submarks for Leyora Home.

We added a dark and neutral brand colour palette that could be used throughout Charlies marketing from social media through to her website design, packaging and stationery design.

It was very important for Charlie to have birds within her identity to represent something deep and meaningful to her as a personal brand. Charlie also wanted to have a bespoke crest to ensure that her brand was portrayed as upmarket and luxurious.

Since Charlie’s rebrand she has felt more confident than she has ever felt within her business. Leyora Home has since re-launched with new products and a positive five-year plan to really hit the luxury homewares market.