I can safely say that I absolutely adore this brand launch for Antanina of Karina Boutique.
Antanina came to me wanting to completely transform her boutique business. We initially started with a brand strategy session where we discussed Antanina’s ultimate goals and 5 year plan for Karina Boutique.
Antanina initially told me she wanted a re-brand because she was so embarrassed of her website and visual identity. In fact, she never showed anyone her website.
So what did we do?
To start I created a mood board for Antanina to view. This enables me to visually see where Antanina is wanting to head within her business as a visual identity. Antanina is a boutique for prom and event wear and so it was important that we steered away from the idea of being associated with bridal gowns. However, within the 5 year plan, bridal wear is an ultimate goal so it was important to ensure we could incorporate all of these plans into her visual identity.
Antanina now has a full visual identity that is both elegant, timeless and will completely transform her business into a luxury brand. Antanina now has all of the assets in place to help her to reach her 5-year-goals and to uplevel her business.
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