I’m really excited to share with you a full visual identity and packaging design for a Kentucky coffee shop. The brief was a relaxed, modern vibe but with an antiqued persona to add a touch of class and elegance to the brand.

The logo design spec was to include a sofa for the ‘relaxed’ feel and I also included illustrated coffee beans to add some depth to the logo design.

For the full visual identity I created bespoke illustrated designs so that The Cafe Lounge can go ahead and use the assets across their website, social media and marketing campaigns.

I then created a full bespoke brand pattern to be used across all packaging materials. This then adds uniqueness to the coffee shop and their products. The design is to be used across coffee bean packaging and coffee cups. It’s bold and statemented. Designed to intrigue and attract their ideal clients.