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I'm Sophie, aspirer, designer, boy mum, wife and entrepreneur. I'm passionate, motivated and most importantly I'm here to help you grow your wedding business with visuals that uplevel & sell. 

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Brand and Website design for home & lifestyle brands!

branding // websites // lifestyle // home

I do hope that you will like it around here! Within my blog you will find lots of helpful advice with branding from me, a branding expert - but also from someone who has a real interest in you & your home/lifestyle brand!

I’m really excited about this brand launch for luxury homewares brand Leyora Home after working with owner, Charlie for nine months. Initially Charlie came to me because she wanted a bespoke illustration to transform her candle making business. However, after some careful thought she realised that she needed more than just a bespoke illustration; she […]


Brand launch for homewares brand

Brand launch

Full rebrand and logo design for Natalie Lucy, fine art wedding photographer.


Brand launch for fine art wedding photographer

1: Are you messing around with FARRRR too many fonts and colour palettes? This is a sure fire way to confuse your audience because you aren’t being consistent with your visual aesthetic. Not only does it not look professional but it also doesn’t allow your audience to fully understand you as a personal brand.  Imagine […]


Are you causing audience confusion?

Top 3 tips on how to stop confusing your audience

A super happy launch day to Wildflower & Willow floristry on her full visual identity and her website design. Owner and floral designer Kelly has been in business for a couple of years; recently going full time and ditching the 9-5. Kelly was happy with her current branding but she felt that it lacked something […]

Branding, Websites

Brand Launch – Wildflower and Willow Floristry

secondary logo design

Within this blog I’m going to give you 5 tips on how to communicate with your brand designer. Why? Because both you and I (or your brand designer) will love it if everything runs as smoothly as possible. 1: Find out their prefered method of communication If you don’t know already, find out how to […]

Branding, Websites

5 tips on how to communicate with your brand designer

This feels really amazing to say (as it has been a long journey for Lorien at Opulence by Storeybook Cakes). Loriens full rebrand and website launch was paused due to covid and an exceptionally busy year but we have now launched her website and rebrand and I am so excited to show you. Lorien wanted […]

Branding, Websites

Full rebrand and website launch for Opulence by Storeybook Cakes

How to make sure your brand is timeless and luxury, without screaming it yourself!

Branding, Websites

How to make sure that your luxury brand identity is timeless

the power of illustration within a brand identity for bridal brands


The power of illustration within a brand identity

semi custom brand identyit for bridal brand

Being within the wedding industry can feel so overwhelming at times – I should know, not only do I work within it but I also used to have a letterpress stationery business within the industry too. Then you add being a creative into the mix and suddenly that overwhelm because a bit of a hectic […]


How to stop feeling lost within your wedding business and start gaining brand clarity

Are you feeling tired and fed up of not attracting the right idea clients for you? You’re more of a client deterrent than a client magnet and you’re feeling a little hazy about what to do next? Well, let me ask you something… when was the last time that you looked at a brand and […]


Making your brand irresistible